MASTER YOUR TYRES
You shouldn’t have to guess how to get more grip.
Go beyond the confusion. Finally piece together the puzzle of achieving better grip, balance, and confidence on the track. Discover professional-level tools, setup strategies, and driving techniques that have helped hundreds of students go faster.
4.85/5 from 300+ students
"Resounding Success! Best laps (yes, plural!!) were a full 1.5secs faster than the class track record - first time out!"
“Holly hell! This is great!.. I feel like I’m cheating using this. There are trade secrets in the Smart Run Sheet!”
"There is nothing more important than tires. The course is really impressive! Your practical approach makes it easy."
"Wow! I knew this course would be great, but it exceeded my expectations. It’s the practical tools and suggestions that I can actually use at the track that makes this course super valuable."
Tyres Are Your Untapped Superpower...
It doesn’t matter how many years you spend at the track – if you don’t learn how your tyres underlying mechanisms work, your mental models will always be off.
Tyres are a highly complex, non-linear component that, unfortunately for you, are also the most important tuning device on your car.
Tyres are your performance foundation.
If you want to see dramatic improvements in your lap times, then tyres are where you need to start; not suspension, aerodynamics, engine tuning, or even driver coaching.
All of these areas depend on your tyres being in their happy place for you to succeed.
If your tyres are not happy, anything else you do is like building a castle on quicksand. You just wouldn’t.
Simple Measurements Can Give You All You Need
By gathering data like tyre pressures, tyre temperatures, and even driver feedback, you can get more grip, better balance, and clear direction for tuning all the more interesting parts of your car.
Even better, once you understand your tyres, you’ll be able to make confident setup decisions about how you can get more grip from any tyres, on any track, and in any weather.
How Do You Learn The Secrets To Better Tyre Performance?
Well, you can spend years pouring over the dense - and remarkably pricy - engineering texts, and then spend a few years trying to apply the theories in practice.
That’s what I did. It was undeniably effective – the end result is incredibly worthwhile – but the journey was long, arduous and extremely expensive.
I want to help you learn everything you need to know about how to maximise your tyres, faster and more effectively.
Over a year, I distilled all that knowledge and experience into a comprehensive online course.
I call it...
Master Your Tyres
Your Keys To Unlocking Consistently Faster Lap Times… Every Time
"Samir, you've done an excellent job.
Go Beyond Guessing Too...
"I have been an amateur racer for 25 years, I definitely
Watch FREE a Lesson
One of 40+ bite-sized premium lessons (Try playing it at 1.25x speed 😉)
What You Can Expect
A Tyre Mastery Supercharge 😎
40+ Self-Paced Lessons
You get
You'll learn about tyre pressures, temperatures, how tyres work and how to exploit them as a driver. Each module builds on the last in an easy-to-follow, step-by-step way. See full curriculum below.
Track Tyre Tuning Guide
Your essential guide to perfectly setting your tyre pressures and temperatures. Get more grip, better handling and faster lap times with these simple, actionable tips and tricks.
This 48 page ebook covers the fundamental knowledge and forms the foundation of the course.
Smart Run Sheet
The hidden gem of this programme, this Excel tool is designed to take you beyond the "book knowledge" and support you in implementing everything you learn in practice.
Think of it as a template from which to build upon. Expect ample practice and guidance on how to maximise the potential of this tool.
+ Champions Get More👇
Private Community of Practise
Also immediately after joining, you’ll get an invitation to join our private community space.
This is where you can ask questions, learn from your peers, and share your success when you hit the track.
10x Bonus Workshops
Get all the workshops from all the past cohorts. Each 1 hour duration, they give you my key highlights from each module. We go into more depth on each area and you get to learn from the extensive Q+A we had with past students.
3x of the workshops are with famous Indy Car and coaching legend,
- Self Coaching,
- Feeling the Limit and
- Mastering Wet Weather driving, that is also covered extensively in the main course.
If you know Ross Bentley, you'll know his insights are worth the price of admission alone!
3x Study Guides
Taking your own notes is the most effective way to learn. That's why I've created comprehensive study guides for each module. Over 120 pages, with concise summaries, three key takeaways, and time-coded quick reference sections.
The guides have ample space for your notes and are designed to enhance your learning experience. These are new resources for this cohort, part of our continuous program improvements.
Champion's Hub
The
No more juggling logins or systems. It features a growing library of on-demand workshops, weekly program updates, and quick access to lessons and community. We've made it simple, accessible, and effective for you.
Completion Certificate
When you complete the full Champion programme you will be able to download a personalised completion certificate – each with a unique verifiable id.
This can be useful to
Begin Your Tyre Mastery Story Today
"I felt like I had a hodgepodge of scattered information over the years. It felt reassuring to learn it in a structured way."
Scott Sul
Race Driver
Tom Shepard
Racing Driver (Historic's)
Laszlo Ulbrich
Amateur Race Driver
I am definitely happy I took this course!"
Martin Wiedenhoeft
Team Owner
Tom Coller
Racing Driver & MUK Coach
gives me more confidence to explain these subjects to others.
The short lessons aid in not overloading why learning and making it achievable even while juggling family life."
Lawrie Westbrook
Track day driver
I feel with a better knowledge of tyre core fundamentals I can understand what processes, reactions and changes the tyres is subject too.
I have a lot of different experiments I'm very excited to try, document and learn from. I'm very keen to perfect car set up and balance and greatly benefit from using the Smart Run Sheet as well as the timetable to better organise, manage and maximise track days. I'm a bit sad that its finishing. Thank You Samir"
Laszlo Ulbrich
Race Engineer
The smart run sheet is introducing great ways to look and interpret data. That's a great tool to build on. All in all I'll be more confident dealing with race car tyres from now on, and I'll be able to explain some fundamental concepts to my novice Formula car drivers!"
Jack Wagner
Race driver
Gene Martindale
Race Engineer
Craig Russell
Race Engineer
David Boboltz
Amateur Racer
John Haynes
Pro Race Engineer
Mack McCormack
Vintage Club Racer
"My level of understanding has increased dramatically. I had a good understanding before the course, but the way you've presented the information,
Student Survey Results 👇
Asked at course start and end.
"Samir's tire class was a game-changer for me. I realised how neglectful I had been with tire data until now. I just completed my FIRST race weekend after taking your tire class. I qualified on pole and won both races on a wet track.
Ready To
Master Your Tyres?
Gain exclusive access to pro-level tools and techniques that your peers will wish you'd never seen. Unlike your tyres, this is knowledge that will never wear out...
⏳ Enrolment is opening soon.
Don't risk missing out—join the waitlist!
Choose Your Instant Access Option:
Champion Lifetime
Pay once, own it forever
One-time payment
- Lifetime access
- Private Community of Practice
- Champions Hub
- Certificate of Completion
- Monthly Tech Q&A Call NEW
Champion Monthly
Flexible & Affordable
per month (cancel anytime)
- Full access whilst you subscribe
- Private Community of Practice
- Champions Hub
- Certificate of Completion
- Monthly Tech Q&A Call NEW
What You Get in Either Option (£250+ Bonuses):
💡 All digital materials are available immediately after joining, so you can start learning right away!
Why Join Now?
Proven Methods
Learn expert tyre tuning strategies used at the highest levels of motorsport.
Unlock More Grip
Reduce tyre wear, optimise balance, and shave seconds off your lap times.
Practical Tools & Checklists
Make every test session count with structured, pro-level workflows.
Live Q&A Support
Get direct answers to your tyre tuning and driving questions every month.
"I loved the course's approach of focusing on the process of experimentation rather than simply giving us an answer. It's like the saying,
"I'm extremely glad I took this course, despite my initial concerns about the materials and participants being too advanced. There were a several "Aha!" moments for me.
Overall, I measure the worth of a course by the level of energy it leaves me with and its ability to help me improve. In both regards, this course has been successful, and
CURRICULUM OVERVIEW
40+ Bite-Sized Lessons Over 3 hours
Here’s an overview of the course structure along with the key ideas and practices you’ll be learning. Like a snowball, it starts out with what should be a simple refresher for most, and gradually goes deeper. All self-paced lessons are available immediately after enrolment.
Module 1: "Core Fundamentals"
Tyre Pressures (16m 57)
- Why Tyre Pressures Matter on track
- How to find your target hot pressures
- Precisely hit your hot pressures, every time
- Smart Run Sheet practise 1 - Tyre pressure optimisation
Tyre Mechanics (15m 09)
- How tyres grip the road
- Why karting lines work in the wet
- Tyre construction and why that matters for new tyres
Test Driver School (16m 49)
- How (and why) you need to become a great test driver
- Adapting your driving to tyre grip evolution
- "Smooth is fast"... but why and what does that really mean?
Tyre Temperature (12m 33)
- Introduction to Tyre Temperatures
- What tyre temperatures give you most grip?
- Why tyres heat up & 3 driving techniques to manage tyre temp
Module 2: "Advanced"
Tyre Pressure Tuning (12m 53)
- How to find the perfect tyre pressures for your car
- Optimising tyre pressures for more grip in the wet (in detail)
- How (and why) to compensate for ambient weather changes
- Smart Run Sheet practise 2 - Ambient condition compensation
Tyre Monitoring Systems (17m 52)
- What you can learn from onboard tyre temperature data
- Are onboard tyre temperature and pressure systems worth it?
Driving & Tyre Mechanics (21m 42)
- How you corner - Tyre slip angle clearly explained (finally…)
- How to exploit tyre force characteristics to drive faster
- Your steering is lying too you! You've more grip than you think...
- How to working out how much grip you really have
Tyre Life Prediction (09m 59)
- How many heat cycles before you need to replace you tyres?
- How to determine if your tyres are worn out
Camber Optimisation (08m 08)
- Why adding camber gives you more grip (and confidence)
- How much camber should you run for most grip?
Module 3: "Pro"
Corner Entry Driving Techniques (20m 22)
- How to maximise your braking and corner entry speed
- The true definition of understeer and oversteer (finally...)
- What happens at the limit? Understanding limit handling
Tyre Temperature Analysis (24m 55)
- How to take and interpret tyre temperatures - part 1
- How to take and interpret tyre temperatures - part 2
- Smart Run Sheet Practise 3 - Tyre Temperature 1
- Smart Run Sheet Practise 4 - Tyre Temperature 2
Advanced Driving Techniques (10m 21)
- Case Study: Pro level wet weather driving teardown (What makes him SO fast?...)
Next Steps (08m 01)
- Three key suspension areas you can now tune with precision
Frequently Asked Questions
My estimation is that you need to allocate 2-3 hours per week for the course, so somewhere between 8 and 12 hours in total.
This can be all on your own schedule. You also get access way past the live programme to all the self paced lessons, the workshop recordings and the private community for support and advice.
Any questions on timing please email Samir (hello @yourdatadriven.com) to get clarification on this.
✔️Experienced track day / HPDE drivers – who are looking to level up their pace.
✔️Mechanics – responsible for set up and who want to understand tyres once and for all.
✔️Coaches and Instructors – who want to know the physics behind their good advice.
✔️Junior engineers – who want to impress their team by bring professional insights and approaches to tune the most important component on their car.
❌ People who intentionally race on dirt or loose surfaces.
❌ Pure sim racers – there is stuff here for you but this is aimed at real world application.
❌ Tyre engineers – several have been kind enough to review the course, all learnt something, but there is less here for you than for others.
Worried? Just ask Samir, or remember, their is a no questions asked money back guarantee.
The upgrade cost will be the difference between what you paid originally and the current FULL cost of the Champion package. Any discounts cannot be applied to upgrades.
The first major upgrade to the Smart Run Sheet was to incorporate unit switching.
I do appreciate it is an international wrinkle and, as with other products I’ve made, let me know where needs improvement and I’ll get it done.
Master Your Tyres includes a step-by-step process you can easily follow, along with why it works.
If there is something you feel could be explained better, let me know. This is a complex topic and its important to me that you're clear on everything covered.
Tyres are an incredibly complex component that works in often counter intuitive and strange ways. Even if you have spent years at the track, there are mechanisms that can only be understood if you know how all the pieces of the puzzle work together. This “book knowledge” is often very hard to work through, and some books disagree…
In Master Your Tyres I’ve tried to explain things from the perspective of how you can apply the knowledge in practise. This focuses on the amateur paddock and filters out the fluff.
Furthermore, for one reviewer “..the Smart Run Sheet justified the price of entry alone!” Because this tool bakes in the theory to help you interpret your numbers more easily and quickly in the field.
If you have any specific concerns reach out on email but on both the driving and technical side, I expect you’ll get a lot out of this course.
When it was done in draft I then gave access to 15 professional engineers, drivers and coaches (many from the podcast) to peer review and find any issues. They were from F1, WEC, Rally, HPDE and mainstream automotive.
As you can imagine, they had a raft of feedback and suggestions! I assimilated all this and re-worked and improved all the lesson material - either correcting mistakes or making things more understandable.
Rest assured, this material has now been well battle tested - evidenced by the amazing student feedback and results.
Tyres are the foundation for everything you do on track – be that driving or setup. Use the knowledge and tools on this course to get them in their happy place, then you don’t have to worry about them any more…
The Master [of] Your Tyres is more apt for how I know you’ll feel by completion =)
The discount is intended for full-time or part-time students. To receive a unique coupon code, email [email protected] with proof of enrolment.
This can be useful to claim reimbursement from your employer (or sponsor!), to share on social media or print out and hang on the wall.
The processes are then about teaching you how to learn about your individual tyre characteristics so you can optimise them for your car on any track.
If life events mean you’re really just not going to be able to find the time, reach out on email and let me know the situation.
Motorsports is expensive in any country, and most individuals will recoup the value of the course in one event. If your circumstances are unique, please reach out and I will help if I can.
The Smart Run Sheet is the hidden gem here. You’ll soon get comfortable with using this tool for the practises so you’re confident to use it at your very next test.
This gives you the benefit of well structured lessons, with closed captions built in. It also gives me the opportunity to edit, correct and improve the lessons more easily in future.
At times the narration could sound better if it was more natural, but I do feel the benefits you get as a result are worth it. Take a listen to the sample lesson on this page to make sure you agree.
Saying that there is nothing stopping you getting off on the right foot. From a technical perspective everything is beginner friendly, you might just wonder why we’re bothering to get this deep into it! – to gain seconds of lap time performance and better tyre life is the answer!
Driving techniques, tyre mechanics, general processes, and guidance for varying conditions are all areas that I believe would be of considerable value to you.
Undeniably, there are some elements that may be less directly applicable. In such cases, a bit of creative adaptation may be required. For instance, tyre pressures may not fluctuate as significantly, but employing a pressure sweep technique over multiple runs instead of laps can still deliver the same level of setup insights.
And remember, we offer a 14-day no-questions-asked money-back guarantee. If you decide to sign up and realize that it's not adding value, rest assured, I can arrange a refund without any complications.
More grip. More clarity. More fun.
Enrol Now...More grip. More clarity. More fun.
Enrol Now...
It's Time To
Master Your Tyres
Don't waste another event driving at a disadvantage.
Unlock your tyres' full potential and elevate your performance on any track, in any weather.
Gain exclusive access to professional-level tools and techniques that your peers will wish you'd never discovered.
Enrolment is limited and closes soon.
Don't risk missing out—become a Tyre Master today!
Works
Champion Package
Develop a deep intuition for how to maximise your tyre performance. Includes lifetime access to all 3 modules and exclusive bonus content!
- Access to:
- Module 1: "Core Fundamentals"
- Module 2: "Advanced"
- Module 3: "Pro"
- 40+ self-paced lessons & tutorials
- Lifetime access
- Private Community of practise
- Champions Hub
- Certificate of Completion
- 🎁 BONUSES
- 10hrs of past workshop (3x with Ross Bentley)
- 1hr Tyre Test Day Blueprint workshop (£79)
- Effective Test Day Planning Tools (£24.99)
- 3x Module Study Guides (£49.99)
- Smart Run Sheet (£79.99)
- Track Tyre Tuning Guide (£19.99)
- You will receive all digital materials immediately after checkout, enabling you to start learning right away.
* Team packages are available. Just ask.
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